China has recently optimized its COVID-19 control measures

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China has recently optimized its COVID-19 control measures
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2022-12-12 22:55

China has recently optimized its COVID-19 control measures to minimize their impact on people's normal life and economic activities. The following are some new measures being taken in different localities across the country.China's consumer goods market resilient despite COVID-19.China's fast-moving consumer goods (FMCG) sector showed a resilient performance despite the impact of COVID-19, an industrial report said.

Customers shop along the renovated East Nanjing Road Walkway in East China's Shanghai, Sept 12, 2020.

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The sector registered a 3.6-percent year-on-year growth in the first three quarters of 2022, according to the report jointly released by Bain & Company and Kantar Worldpanel Greater China.

The report analyzed 26 key categories spanning the four largest consumer goods sectors, namely, packaged food, beverages, personal care, and home care.

Across the four sectors, packaged food and home care led the growth during the period due to epidemic-induced stockpiling and heightened health and hygiene concerns.

In the retail channel, e-commerce grew at a similar pace as the overall FMCG market while smaller offline store formats and online-to-offline (O2O) commerce rode on the tailwinds of the epidemic, the report noted.

In the third quarter, O2O commerce saw a 17-percent value growth compared to last year as consumers sought to stock up and fulfill instant needs.

Convenience stores and grocery stores also gained traction, the report showed.